To all of those silly people who have been saying New York Theater will never be the same, “Un-Block the Music” says….ha! Although Broadway shows will not start to open until September, small theaters are leading the way this summer, and you can find out what’s happening at 1657 Broadway. It’s a new ticket booth. That’s around 53rd St. between 7th and 8th Ave., just north of Times Square.
The Off-Broadway Alliance in association with The Theater Center and The Torkian Group announced that a group of small theaters will be partnering with the Torkian Group and I LOVE NY GIFTS to create PERFORMING NOW NYC, a new same day pop-up ticket booth to sell tickets to the various Off-Broadway, dance, comedy shows now open and performing throughout New York City. PERFORMING NOW NYC will be open Monday through Friday 3:00pm – 8:00pm and on Saturdays and Sundays between 11:00am and 7:00pm beginning Wednesday July 14 through Tuesday September 14 when TKTS (in Times Square) is slated to re-open.
Customers can purchase same day tickets at face value and pay an additional $4 service fee which will go to The Actors Fund. Only credit cards will be accepted. . Information about participating shows can be found on performingnownyc.com.
There’s no charge for shows to participate. Any productions interested in getting the word out about their shows to those visiting Times Square should contact: Catherine@thetheatercenter.com.
BTW, The Actors Fund is a national human services organization created to meet the needs of those involved in the challenging life in the arts. Services include emergency financial assistance, affordable housing, health care and insurance counseling as well as senior care, secondary career development and more. (https://actorsfund.org/)